For Payers & Partners
Reciprocity Health provides insurers and at-risk providers an opportunity to reduce unnecessary healthcare costs that result from patient non-adherence to care programs.
Using our proprietary selection algorithms, behavioral change modeling, and robust financial incentives, Reciprocity Health builds custom campaigns to encourage targeted patient populations toward a healthier path. Leveraging its own TheraPay™ Rewards App and the C.A.R.E. patient engagement platform, Reciprocity Health can drive engagement, adherence, and continuity for your care management programs.
About Our Product, TheraPay™
Studies have shown that over 86% of Medicaid beneficiaries own a smart phone, and most of those members use them to track some health metrics. While mobile adoption is high, adherence to prescribed care programs remains low across many chronic conditions and other programs important to a variety of HEDIS measures.
Reciprocity Health created two integrated technology platforms that work together to accelerate member adherence to client care programs, thereby reducing avoidable cost.
First, the Reciprocity Health team leverages its proprietary C.A.R.E. Platform (Choice Architecture & Responsive Engagement) to research and design high-performance engagement campaigns customized to overlay a client’s existing programs and achieve their business goals. The CARE Platform merges behavioral economics and consumer science to craft holistic engagement campaigns that encompass dozens of variables across member segmentation, task sequence, task duration, member messaging and, most importantly, reward design.
When design is complete, campaigns are launched through the TheraPay App which offers members, at their fingertips, a simple stepwise path to follow their care program and receive rewards for every activity completed. Even the most complex care programs are distilled down to clear steps and incentivized with the most powerful tool in behavioral economics: immediate cash rewards. Member progress within a campaign is monitored in real-time to inform adaptive engagement strategies and continuously optimize campaign design. The TheraPay Rewards App is available in the Apple Store and Google Play Store, as well as via computer at www.therapayrewards.com.
Program Benefits
Member curation and outreach
Leveraging our proprietary member engagement toolkit, our client partners are guaranteed they reach the members who impact their business goals.
Access to our expert behavioral economics modeling team
Members access step-by-step instructions, quick links, and reward programming all in the palm of their hand…or at their keyboard.
Unlimited member access to the TheraPay Rewards iOS, Android, and WebApp
Drawing upon more than a decade of academic research and field-tested programs, our analytics and design team tailors incentive campaigns to optimize care program adherence.
API and off-line validation of all member activities
Whether it is in a clinical, digital, or personal setting, TheraPay is built to facilitate, track, and confirm a member’s progress throughout their care program.
On-going A/B testing, reporting, and refinements
Intent on continuous improvement, TheraPay campaigns are built to iterate and optimize throughout the program lifecycle.
Compliance ready and minimal integration required
Centralized efficient platform allows for easy and secure campaign design and management.
