Helping Payers Perfect the Science of Engagement
Accelerate adherence, reduce avoidable cost, and unlock untapped ROI
Embracing and solving for the complex challenges of low patient adherence
Reciprocity Health works at the intersection of behavioral economics and healthcare, delivering a platform that improves patient adherence and lowers medical expenses through advanced modeling and programmatic campaigns grounded in Financial Incentives, Social Dynamics, & Gamification.
Our Motivation
Reciprocity Health was launched in 2020 in response to the rising cost of healthcare in the United States. In the U.S. alone, studies have shown that over $300 billion of annual healthcare costs are avoidable. At Reciprocity Health, we believe that meaningful progress in reclaiming those costs can be made by engaging the patient as the critical stakeholder in driving health outcomes and by supporting them in adhering to their prescribed care management programs. It is a simple fact that payers, providers, and patients mutually benefit when excellent healthcare can be delivered efficiently and effectively.
“Reciprocity Health combines leading edge science with technology and incentives, to engage consumers to better address healthcare needs, ultimately reducing healthcare costs”
— Matt W., Healthcare Executive and Advisor
Our Product
TheraPay™
Available on iOS, Android, and on the web, TheraPay Rewards provides members an easy to use to-do list for only the activities they need to adhere to their care program. From sign on to program completion, members will experience a gamified regime that offers on-going encouragement, digital nudges, and immediate rewards as they complete steps. Included with every campaign are both digital and physical TheraPay Reward cards to easily receive incentives in real time.
