Reciprocity Health was launched in 2020 in response to the rising cost of healthcare in the United States.  In the U.S. alone, studies have shown that over $300 billion of annual healthcare costs are avoidable.  At Reciprocity Health, we believe that meaningful progress in reclaiming those costs can be made by engaging the patient as the critical stakeholder in driving health outcomes and by supporting them in adhering to their prescribed care management programs. It is a simple fact that payers, providers and patients mutually benefit when excellent healthcare can be delivered efficiently and effectively.


Reciprocity Health works at the intersection of behavioral economics and healthcare, delivering a platform that improves patient adherence and lowers medical expenses through advanced science in Financial Incentives, Social Dynamics, & Gamification.

Our Vision

Redefine efficiency in value-based healthcare through

behavioral economics.

Our Mission

Improve the life of every member through meaningful changes to their personal and

financial health.